BMW vehicles with ambient lighting represent the brand's commitment to creating immersive interior experiences across its model range. These systems use advanced LED and fiber-optic technologies to provide customizable illumination that enhances both aesthetics and functionality. Drivers can personalize colors, brightness, and patterns through intuitive interfaces like iDrive, allowing the lighting to adapt to moods or driving conditions. The lighting is integrated into key areas such as the footwells, cup holders, and trim lines, adding depth and luxury to the cabin. It also improves safety by providing subtle night-time visibility. BMW's consistent innovation in this area ensures that ambient lighting is not just an add-on but a core part of the brand's identity, appealing to a global audience.